05 May 2016
HRH Prince Michael of kent GVCO Becomes Patron of New International Road Safety Charity the Towards Zero Foundation

For nearly thirty years HRH Prince Michael of Kent has played a leading role in supporting improved road safety both in the United Kingdom and around the world. The Prince has established the prestigious Prince Michael International Road Safety Awards, served as Patron of the influential Commission for Global Road Safety, and strongly supported the current UN Decade of Action for Road Safety. Today, Prince Michael, as Royal Patron, opens the London Motor Show in Battersea Park.

As Patron of the newly established Towards Zero Foundation Prince Michael will continue to lend his support to improved global road safety through the Foundation’s new initiatives including the Stop the Crash Partnership and the Global Forum for Road Safety Legislators.

To quote Prince Michael:

“I am very pleased to have been invited to serve as patron of the Towards Zero Foundation. I have long been a supporter of the vision zero or safe systems approach to road safety, pioneered by the Swedish government, and now taken up as a guiding public policy by transport legislators across the world.

“I look forward to lending my support to the Foundation and its new initiatives such as the Stop the Crash Partnership which, only today, will host a demonstration of life saving crash avoidance technologies for visitors attending the London Motor Show.”

For ten years HRH Prince Michael served as the patron of the Commission for Global Road Safety. Chaired by Lord Robertson, the Commission played a leading role in establishing the United Nation’s Decade of Action for Road Safety (2011-2020) and to ensure that road injury prevention be fully recognised in the UN’s framework of Sustainable Development Goals.

This was achieved in 2015 and, with its mission accomplished, the Commission has now concluded its work. The Prince’s strong support as patron of the Commission included attending the first ever Global Ministerial Conference on Road Safety hosted by the Russian Federation in Moscow in November 2009 and the 2nd Global High Level Conference on Road Safety hosted by the Government of Brazil held in Brasilia in November 2015.

Prince Michael has also been a prominent supporter of the UN Decade of Action for Road Safety. The Prince was guest of honour at one of a series of official global launch events for the Decade hosted by the Government of Kenya in Nairobi, Kenya in April 2011. He has also inaugurated a special international award to those individuals or organisations that have made an exceptional contribution to the UN Decade.



Originated in 1987 in the UK and now fully international, the Prince Michael International Road Safety Awards recognize achievement and innovation in road safety worldwide. The annual awards are announced in December at a Gala Presentation usually held in London. Over many years the Prince has visited award winners in Africa, Asia, Europe, Australia and America to see at first-hand their achievements and has an unrivalled experience in seeing successful road injury prevention in practice.


The Towards Zero Foundation is a UK registered charity working internationally to encourage a world free from road fatalities. The Foundation serves as platform for co-operation between organisations committed to the application of the Safe System approach to road injury prevention that aim to eliminate road deaths and promote sustainable mobility.

Led by Global NCAP #STOPTHECRASH is a multi-stakeholder partnership which brings together the expertise, experience and resources of its public, private and civil society membership. All are united in their shared commitment to promote advanced vehicle safety technologies in support of the UN’s Global Goals and the Decade of Action for Road Safety.


The Global Forum for Road Safety Legislators serves as an open platform to exchange best practices in road safety policies and law-making, and to encourage more countries to adopt comprehensive road safety strategies consistent with the aims UN Decade of Action for Road safety 2011-2020 and the Global Goals for Sustainable Development. The Global Forum was established following the 2nd Global High Level Conference on Road Safety hosted by the Government of Brazil on 18-19 November 2015 in Brasilia.